Christeen's place

      In Ella’s blog she responded to the class discussion about Demassification and journalists reaching a niche audience. I really like the approach Ella took on the topic and she stressed how important it is for journalists or anyone making mass media, to know their audience. This way the creator can make everything purposeful for that audience. She also talks about how it’s important for the creator to care and enjoy their niche audience. For example, if you are making a television show for kids, but don’t like kids, you should probably make a career change.       Ella’s blog post opened my eyes to an important factor for creators to think about when they focus on a creating something for a nich audience. Read Ella’s blog here

      This past week we began talking about ancient printings. If I'm being completely honest, I found myself zoning out a lot during the class discussions. It wasn't until we started talking about the history of newspapers that I started to actually process what we were talking about. As Mr. Miller was going through the timeline of newspapers, I started to realize what an important source they were in the earlier centuries and how that was their main way to hear about the news. There were no news stations or phones the people could reference to, it was just the paper.        Through these discussions of ancient printing and journalism, I have also realized what a big part both components played in history. Journalists were people's primary way to know what was going on, especially in war. During the Associated Press Era, people relied on the journalists to provide them with accurate information about what was going on. Not only that but the creation of the movable metal p

     Many news articles seen today do not uphold the elements or yardsticks of journalism. An evident example of this would be an article on Wave 3 News. It was entitled California Teenager finds a purse with $10k inside, returns to police. Just by reading the title, it's clear to see that it violates the local relevance yardstick. This yardstick refers to news that affects people in the community. This article is not relevant to anyone in Louisville or affects anyone nearby.       Instead of the journalist writing about this one isolated event, (s)he could have linked it to something relevant, making the article fit under the explanation yardstick. By reporting on this story and turning it into something useful for the community, the audience gets the "so what" part of the story.       Even if the reporter included the "so what" element, this article is still largely irrelevant to anyone in the Louisville area and would've been best if the journalist didn

      When we were talking about demassification in class, Mr.Miller made it clear that it is never something intentionally done, but it is rather a response to loosing your mass audience. Instead of shooting for the largest potential audience, the media goes for a niche audience, which is a fraction of the mass audience that is focused on a specific group. As I was putting more thought into demassification I realized what a smart business move it is. If a mass medium is no longer reaching its mass audience, they can appeal to a niche audience and still be successful. Instead of  making a broad amount of content to appeal to everyone, mass media can now make specific content generated to their intended following. For example, radio stations have gone through demassification and now only reach a specific group. Every music radio station plays a different genre of music to fit its specific listener's likes. Now instead of the radio being a way to hear news, it's mainly used to li

      As I was looking at other people's blogs, I came across Marjorie's post about mass communication. She highlighted the fact about how nerve wracking it can be to publish your own mass communication. I never thought about what the creator would be feeling after (s)he had been working on his/her project for so long and wondering how the public would respond to it. I know when I finished my first blog post, it was hard for me to publish it because I was afraid of what people would think of it. And a blog post that will most likely only be seen by a few amount of people, has no comparison to someone publishing a book or a movie to the whole world. In her post, Marjorie says that this could be a step in the mass communication process called "Taking the Blow" and I think that it's such a good way to think about how the creator would be feeling. Link to Marjorie's post:  http://marjoriesfirstblog.blogspot.com/2018/09/response-to-mass-comm-process.html

      With today's advancement in technology and social media, it's very easy to create your own Mass Communication with little skill. You don't have to be an award winning author or director to get a message across. Take YouTube as an example. It has gone from the place where you can watch music videos, to now having thousands of creators making and sharing their ideas with the public. During the encoding process for a YouTube video, all you would need is a video camera, access to Internet,  an editing software, and some knowledge of how to edit a video.         While making a YouTube video does require some skill, there are simpler ways to publish your own Mass Communication. Social media. You can very easily and efficiently get your idea to the public with a public account. All you would need to do is type up your idea and hit publish.       With the ease of publishing Mass Communication today, I feel like it gives more people an opportunity to be heard and share what

 Today in class, a student asked if conglomeration is a good thing or bad, so we began to list out the pros and cons. Some of the pros were: more money, less competition etcetera. Some cons were: less jobs, less originality, and lower quality. As I began to look over the list it appeared to me that one of the main reasons for conglomeration is to make more money. For example, Disney is a multi million dollar corporation because of all the companies they own. Then once they buy another company, they can eliminate jobs that aren't needed anymore, making even more profit. There are benefits to conglomeration, like the companies making a comic book are created into a movie because the movie company bought the comic book company. And because the book is so popular, the corporation is making more money in return by creating the movie. If you really think about, the main drive behind conglomeration is for the corporation to make more money.